Advantus Corp. Acquires Bluelounge

Jacksonville, FL (February, 16 2018) – Advantus Corp., a privately-held manufacturer of consumer, commercial, and durable goods, announces it has acquired the assets of Bluelounge, a premier designer and manufacturer of cable management and related products.

Over the past decade, Bluelounge has earned an excellent reputation for innovation and design, including more than a dozen design awards, patents and distribution in over 46 countries. They are best known for cable management products, but have expanded their product line to include other solution-driven products with a strong emphasis on organization for smart phones, tablets and computers.

Advantus Corp. currently manufactures thousands of products in the office, home, craft and hobby, recreation and military channels. “Our goal is to continue to broaden our product portfolio to better serve our customers and support their growth,” said Kevin Carpenter, President of Advantus Corp. “The Bluelounge acquisition will complement our family of organizational products with intelligent, problem-solving solutions for today’s technology-driven world.”

“Advantus provides an ideal home for the Bluelounge products”, said Dominic Symons, Creative Director and Founder of Bluelounge. “Their position in Office Products and Home and Organizational Brands fit well with Bluelounge’s creative organizational products for the office and home.” President Colin Hurren adds, “There is tremendous synergy here and we look forward to introducing our worldwide distributors to Advantus and their products.”

About Advantus Corp.

With product lines whose histories stretch all the way back to 1878, Advantus Corp. is a diverse consumer products company comprised of five operating divisions, each of which contain a family of related businesses and product lines. From its 600,000 square feet of owned, domestic manufacturing and warehousing capacity, and with over 100 manufacturing and distribution partners around the globe, Advantus manufactures and distributes its products to a diverse group of customers around the world.

For more information, contact Rana Coggins Rana Coggins, Director of Marketing at 904.482.0091 or