Our Growth Strategy

Our Growth Strategy

How We Grow

Advantus leverages the Advantus Operating System (Advantus OS), a set of unique systems, processes, tools, and core competencies that permeates all of our business units, to grow and scale the overall business via

  • Strategic Acquisitions
  • Innovative Product Development
  • Smart Partnerships
Strategic Acquisitions

Strategic Acquisitions

Advantus has acquired more than 30 companies and product lines since 1988, leveraging the Advantus OS and building upon the strengths of these product lines. Since Advantus’ founding, mergers and acquisitions have been a key part of our growth strategy. In acquiring businesses, we seek to achieve incremental top-line growth and operating income expansion via integration with the Advantus OS.

While we are always open to new opportunities, we especially seek platform companies and bolt-on acquisitions within our five operating divisions. We also capitalize on micro and macro-economic opportunities to acquire distressed businesses and integrate them into the Advantus OS and breathe new life into their product lines.

All of our acquisitions have been unique in their financial structure to meet the needs of both the seller and Advantus. Our flexibility and open approach to crafting win-win acquisitions have helped Advantus, our partners, our customers, and our teams consistently achieve winning results.

If you represent a business that could be a good fit with Advantus, please send an executive summary to our executive team via email or use the contact form below and we will provide a quick reply expressing our level of interest in moving forward.

Your Name (required)

Your Email (required)

Your Executive Summary/Attachment (required)

Your Message (required)

captcha

Innovative Product Development

Innovative Product Development

Operating more than 30 businesses and product lines across five operating units provides a fertile and ever-evolving landscape for product development. Access to a wide variety of customer channels and a flexible business model enables Advantus to win as first-to-market or a fast follower in developing product concepts with long-term growth prospects. Innovative product development both extends the lifecycle of the product lines we acquire and changes the growth trajectory of those product lines and businesses.

Continuous innovation allows us to provide a constant stream of value-added products and services to our customers and end users, which results in continued growth and ongoing re-investment in our business.

Smart Partnerships

Smart Partnerships

Our broad base of customers and product lines allow us to be in contact with a variety of businesses and potential product line partners. We actively seek partnerships with bolt-on product lines within our five operating divisions that we can manufacture and distribute to our customers, including all major accounts in the office, craft and hobby, drug and grocery, and mass and discount retail channels.

If you are interested in pitching your product line as an opportunity for us to present to our customers, please send an executive summary via email or using the contact form below and we will provide a quick reply expressing our level of interest in moving forward.

Your Name (required)

Your Email (required)

Your Executive Summary/Attachment (required)

Your Message (required)

captcha